Warner Bros celebrates Superman’s return with an 11-foot sculpture suspended between The Shard’s spires in London, setting a new OOH advertising record.
Superman Returns with a Sky-High Stunt
The Man of Steel is back, and he made his return known in heroic fashion. To celebrate Superman’s return, Warner Bros launched a record-breaking out-of-home (OOH) campaign in London by placing an 11-foot sculpture of Superman between the iconic spires of The Shard. The result? A jaw-dropping visual that had the entire city looking up.
A Record-Breaking Billboard Like No Other
Suspended by a helicopter branded with the Daily Planet logo, the Superman statue hovered high above London’s skyline, appearing as if the hero himself had landed. This bold OOH installation redefines what outdoor advertising can be—moving beyond static images to become an unforgettable, cinematic spectacle.
@exploringtheuk290 SUPERMAN at the top The Shard, London ✅ 🇬🇧 🇬🇧 ❤️ #theshard #exploreuk #ukvisit #exploringtheuk #mustvisitplaces #london #londonlife #londontiktok #londonhotspots #supermanlondon #superhero ♬ Welcome to London - Mian Travels 🇬🇧
Why It Matters in the World of OOH
In an era of digital overload, real-world stunts like this command attention. By using a famous landmark, Warner Bros maximized visibility and engagement for their campaign, proving that when done right, billboard advertising and urban landmarks can create buzzworthy moments. This Superman stunt is now one of the most talked-about OOH campaigns of the year.
