Insights & Case Studies

Equip Super’s “Super Equipped” campaign introduces octopus and chicken characters to simplify superannuation messaging, helping Australians connect with retirement planning in a memorable and relatable way.

Logitech ANZ launches a high-impact billboard campaign in Sydney for its Signature Slim Solar+ Keyboard, highlighting its solar-powered functionality and no-charger-needed convenience.

Aquamar has launched a full brand refresh with ONE23WEST, introducing the Unfishingbelievable platform and a new seafood positioning focused on convenience, personality, and modern home meal preparation.

Studio Nuts created “No One Is Disposable” for CASA, a Portuguese non-profit supporting people experiencing homelessness. The campaign encourages taxpayers in Portugal to donate 1% of their income tax at no extra cost.

MoodFM launched an integrated campaign across Jordan inviting people to answer everyday life questions with song titles, using music as a universal language across OOH, radio, social, and digital.

VML transformed billboards in Prague by symbolically removing one of their “limbs” to spotlight the Czech Paralympic Team and build awareness for the Milano Cortina 2026 Winter Paralympic Games.

Colourtrend transforms the everyday paint swatch into a minimalist outdoor campaign that blends art, design, and branding through elegant visual storytelling.

Magners celebrates St. Patrick’s Day with “Irish Cider,” a striking OOH and DOOH campaign in Australia that transforms the Irish flag into macro photography of a freshly poured pint over ice.

Fairtrade launches the ‘Fair to People’ campaign as part of its ‘Do It Fair’ platform, spotlighting workers behind everyday products and urging stronger human rights protections in global supply chains.

LEGO China transforms Shanghai’s Metro Line 11 into a Formula 1-themed train to celebrate the Chinese Grand Prix, featuring pit garage interiors, hidden fan Easter eggs, and LEGO-built racing scenes.

Amsterdam launches the “Catch Me at the Museum” campaign with JCDecaux and Monks, turning billboards and digital screens into living artworks to reconnect visitors with museums across the city.

IRN-BRU and Lucky Generals launch an outdoor campaign featuring posters forged from metal girders, celebrating the return of the iconic slogan and refreshed packaging ahead of the brand’s 125th anniversary.

For International Women’s Day, Burger King Ecuador and BBA launched “Born to Reign,” a print and digital campaign honoring Elizabeth I, Nzinga, and Cleopatra through crown-led portraits and royal-inspired branding.

KitKat and Courage launched an OOH campaign that replaces dashes in everyday time ranges with KitKat bar segments, turning familiar symbols into playful reminders to slow down and take a break.

Fotografiska Stockholm launched an out-of-home campaign with tiny Elliott Erwitt images placed on large ad surfaces to show that photography loses impact when reduced to feed size. The campaign, created with Save Our Souls and The Amazing Society, invites audiences back to real-world art experiences.

Sarasota real estate agent Theresa DiNapoli used a bold three-billboard takeover in Queens, NY to stop commuters and drive them to FisforFlorida.com.

Lippincott partnered with Latitude to modernize its identity across Australia and New Zealand, evolving “Latitude makes it possible”

Nissan Oceania and TBWA\\Melbourne spotlight Australia & NZ night-shift workers in “Built for the Grit Shift,”

Birds Eye spotlights peas with playful OOH and DOOH—plus London Underground escalator ribbons at Tottenham Court Road and Waterloo—showing how this freezer staple elevates everyday meals.

KitKat brought its “take a break” brand territory to Prague by turning bus shelters and street panels into interactive “pause” spots that unlocked a giveaway—users had to find, photograph, and upload the creatives to win KitKat and official merch.

Farizon Auto and Jameel Motors Australia launch the all-new Farizon SV electric van with Traffic’s integrated ‘Vantastic’ campaign, spanning digital, social, website, dealer assets, and activations to build credibility from day one.

Jack Link’s launches its first fully integrated campaign in 20 years across Australia and New Zealand, positioning its 100% grass-fed beef jerky as the natural, high-protein snack predators would fight for.

Apotek Hjärtat’s integrated campaign “The New 7-Step Routine” challenges teen skincare culture by combining essential skincare steps with self-esteem reflection exercises across OOH, digital, and film.

Tesco transforms the everyday phrase “Need anything from Tesco?” into a simple yet powerful OOH campaign rooted in real consumer behavior and cultural routine.